Under Armour

Connected Fitness
Digital Concepting & Pitch

Market Research
Competitive Analaysis
User Research
Digital Concepting
Presentation Deck

Under Armour built a company that makes athletes better through passion, design, and the relentless pursuit of innovation. Recently, Under Armour launched a connected fitness experience in which users could gather activity data via wearables and track health and fitness goals on its connected mobile app.

With its constant need to evolve and optimize, Under Armour was looking to team up with a creative agency that would help elevate this experience.

The challenge was to pitch a few high-level thoughts on opportunity areas that could help evolve their connected fitness experience.

I was tasked with uncovering meaningful design solutions that would earn Under Armour’s business. I conducted a brand audit to gain a better understanding of the needs, business goals, and brand identity. I conducted a product and competitive landscape audit to identify best practices, existing pain points, and areas of opportunity.